Crisis Communications: The Aftermath of Tragedy

Four months after Steve Scaffidi’s election in 2012 as mayor of Oak Creek, Wis., the unimaginable happened – a white supremacist fatally shot six people and wounded four others at the city’s Sikh Temple in what was described as a domestic terrorist incident and a hate crime. National media immediately descended on this city of nearly 35,000 people, and rebukes about the incident were given by President Barack Obama and Indian Prime Minister Manmohan Singh. Don’t miss this one-of-a-kind presentation that explores being thrust into the national spotlight and the importance of having solid crisis communication and reputation management plans.

More information can be found here.

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